Completed Engagements: Organizational branding Web design and development Search engine optimization ADA website compliance

The Challenge: Krasnow Saunders Cornblath, LLP (KSC) was interested in updating their logo, redesigning their website, and improving their overall brand so that it accurately reflected their culture, focus and areas of expertise.

Organizational Branding The Solution: KlearSky worked with KSC to create a new brand image that is carried throughout all of the KSC marketing collateral including the website. The website redesign focused on the KSC entrepreneurial focus and expertise as well as the everyday work environment for the attorneys.

Summary: In the fall of 2007, KSC approached KlearSky about updating their brand image and outdated website. Although KSC still receives most of their business through referrals, the partners felt that an impressive website would create a better first impression. They realized more and more potential clients were visiting their website to learn about KSC and the current site was not indicative of their unique culture and offerings. Through the KlearSky methodology and discovery process, we were able to capture the KSC story and ultimately translate that feeling onto a modern website. With KSC being an entrepreneurially minded firm, it was important to deliver an experience and message that reflected that online. KlearSky translated the KSC brand to the website by focusing on a home page flash intro that establishes the key messages for the organization. Also, their unique style and approach came through wonderfully in the website photography and overall content. The KSC-Law.com website was launched in July 2008 and has received great reviews from both peers and potential clients.